APAC Customer Marketing Manager

Job Description

We’re looking for a strategic and hands-on Customer Marketing Manager to build and scale our customer marketing motion across the APAC region. This is a foundational role designed to drive retention, reduce churn, and support expansion of our existing customer base.

The ideal candidate is customer-obsessed, commercially minded, and highly analytical. You have a proven track record of leveraging customer data to develop programs that deepen customer engagement, drive product adoption, and generate revenue through upsell and cross-sell motions.

You’ll collaborate closely with Customer Success Engineers, Sales, Product, and Marketing teams to build and execute targeted campaigns that deliver real impact.

This role is Sydney, Australia based and reports into the Senior Director of Integrated Marketing.

What You Will Do:

• Build and operationalise the customer marketing function for the APAC region from the ground up
• Develop and execute data-led marketing programs that drive customer retention, reduce churn, and support account expansion
• Design and deploy lifecycle marketing strategies across onboarding, engagement, adoption, advocacy, and renewal
• Leverage customer insights and platform usage data to develop segmented campaigns and identify expansion opportunities
• Partner with Customer Success Engineers and Sales teams to deliver co-owned KPIs across adoption, engagement, retention, and pipeline sourced from existing customers
• Identify and engage customer champions to support community-building initiatives, product launches, and marketing campaigns and drive customer advocacy initiatives including case studies, testimonials, and reference programs
• Collaborate with Product Marketing to support new feature adoption and customer education campaigns
• Define, track, and report on performance metrics that align to key business outcomes - customer health, engagement, and revenue impact.

What We Are Looking For:

• 5+ years’ experience in B2B customer marketing, lifecycle marketing, or similar roles, preferably in SaaS or tech environments.
• Deep understanding of customer journeys and data, with experience using platforms such as Salesforce, Marketo, Braze, or similar.
• Experience building marketing programs that drive measurable improvements in customer retention, adoption, usage, and expansion
• Strong strategic thinking and hands-on execution ability, you're comfortable rolling up your sleeves to get things done
• Proven ability to influence cross-functional stakeholders, especially in Sales, CSE, and Product
• Strong communication and storytelling skills with the ability to turn data into actionable insight
• Self-starter with a builder’s mindset, you're excited by the opportunity to create something from scratch

This is a unique opportunity to shape the future of customer marketing in the APAC region. You’ll be the first in-region hire dedicated to this function, giving you the autonomy to build impactful programs from the ground up. As part of a collaborative and high-performing marketing team, you’ll work cross-functionally to drive meaningful outcomes for our customers and our business. If you're looking to make your mark, grow your career, and play a key role in our next phase of regional growth, we’d love to hear from you.

Additional Information

Base Pay Range $144,000 - $198,000. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

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