APAC Product Marketing Manager

Job Description

Join Procore's thriving team in Sydney as our APAC Product Marketing Manager. You'll spearhead our product's success across the APAC region, crafting and executing impactful product marketing strategies. This role demands a blend of strategic thinking, market expertise, product knowledge, and sales enablement capabilities to accelerate our growth.

About the Role:

As the APAC Product Marketing Manager, you will develop and implement go-to-market strategies tailored to the unique needs of the region's construction industry. You'll translate product features into compelling narratives, create effective sales enablement materials, and equip our sales and campaign marketing teams with the tools they need to succeed. Your insights will inform product development, and your campaigns will drive adoption and brand awareness.

What You Will Do:

• Conduct in-depth market research and competitive analysis: Identify key regional trends, competitor strategies, and customer needs and be able to create a compelling product narrative (positioning and messaging) for sales and marketing to take to market

• Develop and refine product positioning and messaging: Craft compelling narratives that resonate with diverse APAC audiences, highlighting Procore's unique value proposition. 

• Develop and deliver sales enablement materials and training: Create comprehensive sales playbooks, battlecards, objection handling guides, and product training to support the sales team's effectiveness in the region, and work closely with sales enablement and solution engineering teams to get them in the hands of sales. 

• Drive product adoption and release management in the region: Coordinate cross-functional launch activities, ensuring marketing, sales and customer success teams are fully prepared for new releases with appropriate training and materials. Work alongside revenue segment marketing teams to utilise digital marketing, events, and partnerships to drive product awareness and adoption.

• Maintain deep knowledge of product roadmap: Stay closely aligned with product development to anticipate market needs and effectively communicate upcoming features to internal teams

• Create targeted APAC-specific marketing collateral: Develop presentations, case studies, and technical  content tailored to regional nuances and specific buyer personas at different funnel stages. 

• Support marketing campaigns: Provide subject matter expertise, messaging guidance, and content input to campaign marketing teams for effective top-of-funnel activities.

• Execute comprehensive go-to-market plans for new product launches: Coordinate launch activities and relevant content, including webinars, events, and digital campaigns, to drive awareness, adoption and expansion

• Plan and execute targeted product marketing campaigns: Along side the revenue segment marketing teams, utilise digital marketing, events, and partnerships to drive product awareness and demand

• Track and analyse campaign performance using key metrics: Monitor KPIs such as lead generation, conversion rates, sales pipeline velocity, win rates, competitive win/loss analysis, and adoption metrics 

• Collaborate with cross-functional teams: Work closely with sales, product, and marketing teams to ensure alignment and drive product success

What We Are Looking For:

• Bachelor's degree in Marketing, Business Administration, or a related field. (Specific degree requirements)

• Minimum 5+ years of demonstrable product marketing experience within a SaaS or technology company, with a proven track record of enabling sales teams and managing product launches in the APAC region  

• Proven ability to develop and execute comprehensive go-to-market strategies, including market segmentation, product positioning, and campaign management, with measurable results 

• Deep understanding of the APAC market landscape (construction industry preferred), including cultural nuances, competitive dynamics, and regulatory environments, with experience tailoring marketing strategies to diverse regional audiences 

• Exceptional communication and presentation skills, with the ability to articulate complex product concepts to both technical and non-technical audiences 

• Strong analytical and problem-solving skills, with proficiency in using data to inform decision-making and optimise marketing campaigns. Experience with tools like Google Analytics, Salesforce, and marketing automation platforms is highly desirable 

• Proficiency with CRM (Salesforce preferred) and marketing tech platforms (e.g., Marketo, Jira, Confluence, HiSpot) with experience in campaign development and performance tracking

• Strategic thinker with a hands on attitude willing to collaborate across departments to get the job done

Additional Information

Base Pay Range $120,000 - $165,000. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

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