Senior Director, Product Marketing

Job Description

We’re looking for a Senior Director, Product Marketing to join Procore’s global product and technology organization as a groundbreaking leader. In this role, you’ll lead a global team of product marketers who will revolutionize how construction is done. You will lead a team that develops and drives positioning, messaging, pricing & monetization, and product launches that effectively differentiate Procore in the market. This leader will help formulate and communicate the strategic vision for how the Procore platform demonstrates value and ROI for construction professionals and will work with cross-functional collaborators to ensure this vision is amplified across all channels. 

This team leader will work in close proximity to the global marketing organization to ensure effective planning, communication, and execution of the overall go-to-market strategy. They will need to be technically oriented, as well as an effective and inspiring storyteller.  

This role will report to the VP, Product Marketing and will be based in our Austin, TX office. We’re looking for someone to join us immediately.

What you’ll do:

• Develop and own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace.

• Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs, and whitepapers that can be utilized globally.

• Conduct ROI/TCO analysis and develop outcome-based content to help customers make the business case for Procore.

• Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform.

• Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively.

• Effectively integrate Product Marketing requirements into the product lifecycle framework. 

• Build a world-class, modern Product Marketing team that has established frameworks for how to launch products and solutions for ultimate impact.

 What we're looking for:

• 10+ years of experience in product marketing and related marketing functions in $1B+ B2B software companies.

• Experience building best-in-class Global Product teams with a proven record for identifying, nurturing and growing talent. 

• Experience building trusted relationships with executive sponsors and end users.

• Experience supporting an Integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems.

• Demonstrated experience building credibility and delivering results for product teams, sales teams and customers.

• Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and inspiring communications.

• Experience in the construction industry and or the con-tech landscape is a plus.

Additional Information

Base Pay Range $220,000 - $302,500. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

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Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.

For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.