SDR Sales Coach

Job Description

We’re looking for SDR Sales Coach to join Procore’s Sales Development department. In this role, you’ll serve as a performance catalyst for our Sales Development Representative (SDR) team. The primary goal of this role is essential to "flattening the bell curve" - elevating average performance while accelerating the development of our emerging sales talent.

As an SDR Sales Coach, you’ll partner with Sales Development leadership and the SDR team to implement our proven Diagnostic Motion coaching methodology to drive measurable improvements in discovery quality, conversion rates, and overall SDR effectiveness. Use your skill development expertise, commitment to culture, and proficiency in coaching methodologies to elevate average performance and accelerate the development of our emerging sales talent. Build a career with impact by empowering new team members to thrive in a collaborative and innovative environment—Join us!

This position reports to the Manager, Sales Development and will be based in our Carpinteria, CA, Austin, TX, or Tampa, FL offices. We’re looking for someone to join us immediately.

What you’ll do:

• Implement Procore's proven Diagnostic Motion coaching methodology to enhance SDR performance and effectiveness.
• Provide individualized and group coaching sessions focused on improving discovery quality, objection handling, and conversion rates.
• Analyze SDR performance data and behavioral metrics to identify coaching opportunities and tailor development strategies.
• Deliver engaging and comprehensive training on Procore products, construction industry insights, sales methodologies, and internal tools, serving as a subject matter expert and accountability partner for SDRs to effectively utilize resources.
• Assist in new hire training programs and ensure smooth integration into Procore's sales methodology and technology stack, supporting overall onboarding excellence.
• Collaborate closely with Sales Development leadership to align coaching initiatives with overall team goals and revenue objectives.
• Champion a culture of continuous learning, skill development, and knowledge sharing across the SDR organization, fostering high performance and team collaboration.
• Track and report on key performance indicators (KPIs) to demonstrate the measurable impact and return on investment of coaching interventions.

What we’re looking for:

• 5+ years of experience in a high-performing software sales role, preferably within a SaaS environment, including 2+ years as an Account Executive or senior SDR with demonstrated prospecting and discovery expertise.
• 2+ years of experience in a dedicated sales coaching, training, or enablement role, with proven coaching/mentorship experience and demonstrated expertise in sales coaching methodologies that include developing others' sales skills through call coaching and practice sessions.
• Proven track record of consistently exceeding sales targets (100%+ quota achievement) as an individual contributor, coupled with a deep understanding of SaaS sales metrics and performance optimization.
• Proficiency across a modern sales technology stack, including Salesforce, Outreach, Gong, and LinkedIn Sales Navigator.
• Deep knowledge and mastery of sales methodologies, specifically in discovery techniques, objection handling, value proposition development, and consultative selling approaches.
• Exceptional coaching excellence, demonstrated by the ability to provide constructive feedback, facilitate impactful role-plays, and create development plans that drive measurable behavioral change.
• Strong analytical mindset, with the ability to analyze complex performance data, identify key trends, and implement targeted improvement strategies effectively.
• Outstanding verbal and written communication skills, including the ability to present to groups, facilitate engaging training sessions, and effectively communicate insights.

Additional Information

Base Pay Range $33/Hr - $46/Hr. Plus commission plan for an estimated on-target earnings of $98,400 - $135,300. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

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Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.

For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.