Sr. Field Readiness and Growth Marketing Manager

Job Description

We’re looking a strategic and execution-focused Sr. Field Readiness and Growth Marketing Manager to join Procore’s Growth and Integrated Marketing team. In this role, you’ll develop and scale high-impact sales plays that align go-to-market efforts across marketing, sales, and partner teams.This role sits at the intersection of integrated campaigns, sales enablement, and field execution—ensuring that sellers have the right messaging, assets, and activation plans to convert demand into revenue.

The ideal candidate has experience working closely with sales and product marketing, understands B2B buyer journeys, and is skilled at packaging compelling sales plays that drive pipeline velocity and customer acquisition throughout the funnel. You will design and execute field readiness programs with cross functional teams, analyzing target audiences, verticals and adding subject matter expertise of ICPs and analytics to develop industry, persona, or solution-based sales plays that align to company priorities, marketing campaigns, and sales goals. 

This position reports into the Sr. Director of Growth and Integrated Marketing and Global Partnerships and will be based in our Austin office or remote. We’re looking for someone to join us immediately.

What you’ll do:

• Cross-Functional Alignment: Partner with Product Marketing, Field Marketing, Demand Gen, and Sales Enablement to develop play content, messaging, talk tracks, and assets for scalable, repeatable programs with proven outcomes for pipeline. Create sales plays for vertical and industry offerings, collaborating with Product, Training and Corporate Strategy.

• Lead the program to document scalable processes and resources for regions to leverage. Analyze outcomes and recommend continuous improvements for the programs for sellers and channel partners. Launch and enable sales plays that build on campaign execution, including live training, toolkits, guided selling tools, and internal communications (e.g., playbooks, pitch decks, customer stories), aligning efforts with enablement teams, training, industry insights and product marketing.

• Independently manage play execution across marketing and sales, ensuring consistent delivery in ABM programs, outbound efforts, and pipeline acceleration tactics. 

• Measurement & Optimization: Track adoption, pipeline impact, and revenue influence of sales plays. Provide feedback loops and refine plays based on performance and seller input. Establish KPIs and manage QBRs with sales and marketing teams. Content Creation and Coordination: Ensure marketing content maps to sales stages and sales plays, making it easy for sellers to use content in conversations for new logo and expansion customer journeys. Field Readiness: Work with regional sales and marketing leaders to tailor and localize sales plays for key accounts, industries, or segments.

• 8+ years of experience in B2B marketing, sales enablement, or GTM program management (experience in SaaS or tech companies preferred). Proven track record of leading programs and working cross-functionally with sales and marketing to drive go-to-market alignment and measurable impact.

• Strong understanding of enterprise sales processes, buyer journeys, and sales enablement strategies, analyzing SFDC and pipeline reports to track outcomes and provide recommendations for continuous improvement. Excellent communication, storytelling, and program management skills. Experience with tools like Salesforce, Highspot, Seismic, Jira, Tableau, Gemini, Clay and AI.

• Strong analytical skills; comfortable using data to assess and optimize performance.

What we're looking for:

• 8-12 years of experience in B2B marketing, sales enablement, or GTM program management (experience in SaaS or tech companies preferred).
• Proven track record of leading programs and working cross-functionally with sales and marketing to drive go-to-market alignment and measurable impact.
• Strong understanding of enterprise sales processes, buyer journeys, and sales enablement strategies, analyzing SFDC and pipeline reports to track outcomes and provide recommendations for continuous improvement.
• Excellent communication, storytelling, and program management skills.
• Experience with tools like Salesforce, Highspot, Seismic, Tableau, Marketo.
• Strong analytical skills; comfortable using data to assess and optimize performance.
• Familiarity with enablement and ABM platforms is preferred.
• Experience in building content frameworks, toolkits, and playbooks for enterprise software sales is preferred.

Additional Information

Base Pay Range $144,000 - $198,000. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

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For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.