Senior Marketing Manager

Job Description

We’re looking for a results-driven Senior Marketing Manager to join our next phase of growth in ANZ.

In this hands-on role, you'll be in charge of developing and implementing a comprehensive portfolio of integrated, full-funnel marketing campaigns across multiple channels including online and offline with the goal of increasing brand awareness and generating a qualified sales pipeline, ultimately helping the company achieve revenue targets.

You’ll partner closely with Sales, Product Marketing, Digital Marketing, Content, Operations, and other Revenue teams to ensure that we are growing our database, meeting our pipeline goals, and creating market demand for Procore.

The role will report to our Senior Marketing Director, APAC and is based in our Sydney office. We’re looking for candidates to join us immediately. 

What you’ll do:

• Drive the strategy, planning, budgeting and execution of end-to-end marketing campaigns (both localised HQ-led and locally created) that generate qualified sales pipeline across Procore’s entire buyer and renewal journey

• Own the ANZ pipeline number and other marketing metrics including MQLs and SQLs.

• Lead and mentor a small team of Senior Marketing Specialists responsible for designing, developing, and implementing vertical-specific end-to-end marketing campaigns

• Collaborate cross-functionally with multiple stakeholders (Sales Development, Sales, Customer Success, HQ Centers of Excellence) to develop compelling, high-impact campaigns and ABM programs across multiple channels to successfully engage key accounts and generate pipeline/opportunities for sales

• Religiously analyse campaign performance and report on funnel metrics and implement measures that optimise conversion rates at each stage of the buyer journey

• Increase response and conversion rates by implementing testing methodologies to enhance the demand creation process

• Own end-to-end enablement for outbound campaigns to ensure marketing programs are aligned to revenue objectives

• Partner closely with local Product Marketing to identify a solution selling go-to-market strategy, including messaging, positioning, and segmentation within the ANZ market

• Partner with local Content Marketing to create targeted content and assets that map to target audiences and stages of the buyer’s journey for online programs, nurtures, call campaigns, and events

What we are looking for:

•  7+ years of experience with high-tech B2B demand generation and integrated marketing campaign management

• A strong track record delivering results across all online and offline demand generation channels and significantly scaling revenue contribution

• Strong understanding of marketing operations/automation and marketing analytics

• Exceptional communication skills

• Out-of-this-world project management skills with the ability to multi-task and complete projects flawlessly under tight project deadlines

• Ability to build rapport, influence and deepen relationships with stakeholders, especially with Management, Sales, Sales Development, and Global Marketing peers

• Ability to lead cross-functional teams and 3rd party contractors/agencies to deliver programs, manage a large volume of projects simultaneously, and work on tight deadlines and keep all programs on schedule

• Outstanding problem-solving, strategic and analytical capabilities with a track record of setting and delivering against measurable marketing metrics

• A highly-motivated, autonomous, flexible, and hands-on individual who thrives in a fast-paced, innovative environment and is a team player. 

• You can pivot and adapt in a quickly changing environment

Additional Information

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About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. 

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programmes, and friends and family events.